house-made strategy salad
Layered, balanced, and always fresh.
bruna the label
Creamy Dreamy Strategy Salad
Dressed with a nostalgic vinaigrette and crunchy campaign touchpoints
A rich and thoughtfully layered digital marketing campaign for BRUNA The Label, celebrating a year of milestones with elegance and intention. This “yearbook-style” strategy mixed timeless aesthetics with community-first storytelling across platforms. From email and Instagram to immersive pop-ups and a dedicated campaign landing page.
Served with a side of sentiment and strategy.
A bold introduction to the full campaign: reflective, celebratory, and rooted in community.
Everything on the plate. From mission to metrics, neatly laid out for the reader’s journey.
The campaign’s purpose: spotlighting BRUNA’s growth and elegance through community celebration.
Deepens the why—creating a meaningful, modern yet nostalgic experience for BRUNA’s audience.
Clear and styled intentions: foster engagement, deepen emotional connections, expand reach, and honor top-selling moments.
"A Year to Shine." This slide breaks down the visual and emotional flavor profile of the campaign.
5-week timeline served in phases—strategic and digestible.
The aesthetic anchor of the project. Where vintage elegance meets digital charm.
Instagram, TikTok, email, and web. Every slice of the digital pie accounted for.
A curated content grid that captures BRUNA’s tone and user-generated authenticity.
5-slide sequence designed for storytelling and interaction.
Each frame layered with memories, community moments, and clickable actions.
A vintage-style reel revealing campaign details through a Polaroid flash.
A heartfelt thank-you delivered straight to inboxes—personal and polished.
The digital centerpiece: interactive, shoppable, and storytelling-rich.
Live engagement through photo booths and styling bars. BRUNA’s IRL sparkle.
From photo ops to jewelry stations, this event became a glamorous brand love letter.
Measured magic: engagement, reach, sentiment, and offline connection goals.
nothing else.
The Rosemary Citrus Launch Salad
A refreshingly balanced blend of clean strategy, natural storytelling, and zesty community engagement.
This plant-forward rollout was designed for Nothing Else, a skincare brand rooted in transparency. Like any good salad, it starts with fresh, nourishing ingredients: Instagram teasers, TikTok storytelling, and Facebook live events, all tossed with intention. Each platform adds a new texture: UGC as the crunchy topping, influencer partnerships as the protein, and moodboards as the colorful citrus twist.
Dressed with a heartfelt mission and served to build trust, this launch strategy was made to be savored and remembered.
Opening the menu with intention — a clean intro for a brand built on simplicity and purity.
Think of this as the housemade ingredient list. Each section crafted to bring out bold and balanced results.
Transparency, purity, and clean beauty. The core recipe behind nothing else.
A clear mission to grow, glow, and guide a community around skincare rooted in nature.
A 3-step rollout plan, like a perfectly layered salad that builds hype, shares stories, and celebrates the everyday skincare ritual.
Behind-the-scenes prep and community interaction take center stage. Crunchy, real, and ready to serve.
Simple, approachable, and made to connect with the crowd. The Facebook rollout is the comfort leaf in this mix.
Dressed with connection and trust — this section celebrates word-of-mouth marketing with a dash of partnership power.
The visual zest. Textures, tones, and ingredients that inspire the entire creative dish.
Plating the feed — every post serves a purpose. From food-fused moments to spa-day ease.
The final drizzle: goals that measure success in growth, engagement, and community contributions.
gant
Alpine Citrus & Content Crunch Salad
A week-long Instagram campaign concept for GANT, blending elegance with adventure through editorial storytelling and nostalgic visuals. This winter rollout spans seven dynamic posts—from sleek “Back to Business” energy to a charming “Came for the Ski, Stayed for the Après” series, ending with a heartfelt “Made for Generations” carousel. Every post is rooted in theme, timing, and tone, carefully crafted to reflect brand identity and audience resonance.
Infused with après-ski zest, cozy heirloom stories, and a crisp strategy bite