SOCIAL MEDIA MANAGER
TIGER BEAN BOOKS
A Year to Shine:
BRUNA’s 2024 Yearbook Campaign
I envisioned a campaign for BRUNA that wasn’t just a reflection of their milestones but a heartfelt celebration of the community that helped them shine. Inspired by nostalgia and the charm of a yearbook, this project highlighted the brand’s achievements, top-sellers, and customer contributions in a way that felt both personal and elegant.
bruna the label
This case study outlines The BRUNA Yearbook campaign, a celebration of milestones and community designed to deepen engagement and showcase timeless style.
It features a digital yearbook with polls, UGC, and shoppable content, paired with a pop-up event including a Polaroid Photo Booth, superlative displays, and interactive experiences. With creative social media content and clear metrics, the campaign highlights gratitude and connection while driving excitement for BRUNA’s future.
